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Incentives Incentives and consequences

The incentive is an environmental event that attracts or alienates an individual regarding a specific action. Incentives always anticipate the behavior (ie, S: R), and each person learns from his personal history events that serve as positive incentives (evidence of attractive events) and those that represent negative incentives (signs of unpleasant facts.)
incentives do not cause behavior, affect the likelihood that strengthens or weakens a response. The consequences are always subsequent behavior (R -> C) and increase or reduce the persistence (ie, the possibility of recurrence) of behavior.